40th G-SHOCK Anniversary
U.S. Event Main Video
G-SHOCK
40th Anniversary
Carbon Edition
“Time Collapse” is the cinematic main video created for G-SHOCK’s 40th Anniversary U.S. event, featuring the limited-edition GCW-B5000UN-1 Carbon Edition. As CG Supervisor, I led the 3D production from animation blocking and look development through simulation, lighting, rendering and compositing.
This project aimed to reintroduce the G-SHOCK brand to a new generation through a cinematic short that visually interprets the core pillars of the product: durability, technical complexity, and timeless design.
Full Video
Concept & Vision
**“Time Collapse” wasn't just about showing a watch — it was about visualizing what G-SHOCK *means*.** The core idea: Let’s show the *collapse of time* — not as destruction, but as transformation. We built a sequence where chaos becomes clarity, as fragments converge into form.
Key Visual
Process Breakdown
visual sections:
a) Animation Blocking & Layout
Early motion tests focused on rhythm and energy. The collapse had to feel intentional — not random destruction.
b) Dynamics & Simulation
HoudiniFX For Cracks, X-Particles was used for debris and shockwave behaviors. Otoy Octane for rendering & NukeX for Composite.
c) Lighting & Cinematics
The lighting was treated as a live-action set: moody keylights, cinematic contrast, volumetrics. I pushed Octane’s multi-light passes for full control in comp..
d) Rendering & Lookdev
I built custom shaders to reflect premium materiality: metal, resin, mineral glass. Subtle imperfections were added to avoid CG plasticity.
Still Shots
Project Credits
Core project and production information.
- Client / Brand
- CASIO G-SHOCK
- Production Partner
- Marumedia LLC, Japan
- Project
- G-SHOCK GCW-B5000UN-1 — 40th Anniversary Carbon Edition / U.S. Event Main Video
- My Role
- CG Supervisor
- Scope
- Animation, Blocking, Look Development, Simulation, Lighting, Rendering and Compositing
- Tools
- Cinema 4D, Houdini FX, X-Particles, OTOY Octane and NukeX
Leadership Decisions & Takeaways
lead: establish the creative direction early, build a reliable technical pipeline around it, and give specialists the clarity to focus on their craft instead of solving pipeline problems. By defining the visual language, supervising cross-software workflows, and maintaining quality from the first layout to the final frame, the team was able to deliver a technically demanding cinematic under a compressed schedule without sacrificing consistency or creative intent
Turning visual direction into a production-ready system.
For cinematic, animation, CG supervision, visual-development or technical-production opportunities, contact me directly or review the broader portfolio and resume.